Sustainable, staged strategies to serve your mobile audiences
In 2010, Steve Jobs said that we were entering the post-PC era, a time when smartphones, tablets and other smart devices would start to overshadow the personal computer. While tablets and flagship...
View ArticleMobile publishing: A reality check
Most digital industry veterans would agree that something’s missing if a New Year isn’t accompanied by the customary prediction that 20XX is going to be ‘the year of mobile’. Joking aside, it’s...
View ArticleFT warns publishers not to obsess about ‘mobile-first’
The Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep...
View ArticleLocal media should connect people with information, not just report news
The role of a local media organisation has changed in the digital age. The old formula of a news outlet simply providing objective news is out-of-date. Though there’s still a place for straight news...
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Is mobile killing the desktop internet?
With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. An article in The Wall Street Journal claims that desktop usage isn’t...
View ArticlePlatforms are eating publishers
On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in...
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Why Quartz’s news app might be the next big thing
Quartz’s new iPhone app that transforms the news consuming experience into an interactive chat has been given a big thumbs up by media commentators. Quartz, which is owned by Atlantic Media, prides...
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Beyond the S Curve
Mary Meeker. Photo Credit: Jasveer10 [CC BY-SA 4.0] from Wikimedia CommonsVenture capitalist Mary Meeker has been presenting her deck on internet trends for a few years now. Twenty-three, to be...
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Journalists are mobile warriors: we should upgrade our kit
I’ve been a nomad worker for some time. And I’m shocked at how few journalists seem to be prepared for mobile working. So I thought I’d offer a few tips. If you can afford it, buy your own equipment....
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WhatsApp for Radio Toolkit
The sixth guidebook in our series was created through the efforts in supporting innovation by MDIF’s SAMIP (South Africa Media Innovation Program) and Children’s Radio Foundation. This MAS series of...
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